Does schema improve my Google ranking?

Not directly. It helps a search engine understand the page and may enable rich results, but it is not a ranking factor in itself.

Where do I paste the JSON-LD script?

In the head or at the end of the body. Both are valid, as long as it is on the page it describes.

What is the difference between Organization and LocalBusiness?

LocalBusiness is a variant of organization with an address, for example for businesses serving customers locally. If you have no physical address, choose Organization.

Do I need to know JSON syntax?

No. The tool builds valid JSON for you. Just fill in the form fields.

Free online tools

JSON-LD schema generator

Choose a structured data type, fill in the fields and copy a ready JSON-LD script. It helps search engines understand what a page is about.

Data type

Business name

Page URL

Logo URL

Phone

Description

Ready script

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization"
}
</script>

Before publishing, check the result in Google's Rich Results Test or validator.schema.org.

Your data never leaves your browser. Nothing is sent to a server.

How to use it

Choose a type: organization, local business, FAQ or article.
Fill in the fields. Empty fields are left out of the result.
Copy the script and paste it into the head or body of the page.
Check the result in Google's Rich Results Test before publishing.

What structured data is for

JSON-LD describes a page in a format machines understand. Search engines use it to recognise a business, an address, questions and answers or an article's author. It does not replace good content and does not guarantee a ranking.

An important limit on FAQPage

Google restricted FAQ rich results mainly to a few authoritative sites. FAQPage schema is still a valid description of your content, but do not expect it to change how your result looks on its own.

The data must match the page

Only put in schema what is visible on the page: the same questions, the same address, the same phone number. Data that does not match the content may be ignored and, in extreme cases, treated as abuse.

Frequently asked questions

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